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All models are wrong, but some are useful

George Box

Identify the right problems

  • Use data to idenfity the key levers in the problem 
  • Get your data architecture in place so you know what, why and how to track? 
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Understanding the problem is 80%

  • The approach is simple if the problem is well understood.
  • Keep the modules/approaches simple, scalable and extendable.
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Use the right frame of reference

  • A well thought through solution uses the right frame of reference
  • This is true across Physics, Electrical Engineering or Statistical Learning

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