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All models are wrong, but some are useful

George Box

Identify the right problems

• Use data to idenfity the key levers in the problem 
• Get your data architecture in place so you know what, why and how to track? 

Understanding the problem is 80%

• The approach is simple if the problem is well understood.
• Keep the modules/approaches simple, scalable and extendable.

Use the right frame of reference

• A well thought through solution uses the right frame of reference
• This is true across Physics, Electrical Engineering or Statistical Learning

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